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 Chapter 1
Introduction
- the big problem.2. Mass Extinction - we live in the Sixth Extinction.3. Animal Holocaust - we live in an enduring and worsening animal holocaust.4. World Scientists' Warning to Humanity - scientists attempt to alert the world to the impending catastrophe.
Chapter 2
Philosophy: Key Topics
- know what animal rights are.2. Equal Consideration - are animal and human moral interests equally important?3. Animal Ethics - rationally defend your animal rights activism.4. Consequentialism - the morality of your action depends only on its consequences.5. Deontology - the morality of your action depends only on doing your duty.6. Virtue Ethics - the morality of your action depends only on your character.7. Comparing Philosophies - comparing animal rights with ethics, welfare & conservation.8. Deep Ecology - contrasts with animal rights and gives it perspective.
Chapter 3
Campaigning: Methods for Animal Rights
- change society for the better.2. Civil Disobedience - campaign by civil disobedience to right injustice.3. Direct Action - a stronger form of civil disobedience.4. Action Planning - take care that your activities are successful.5. Lobbying - sway the prominent and influential.6. Picketing - protest your target visibly and publicly.7. Starting a Group - find and organise your troops.8. Leafleting - reach out to influence people.9. News Media - use and handle the news media.10. Internet - communicate globally with the widest reach.
Chapter 4
Activities for Animal Rights
- a most effective way of opening minds to ideas.2. Animal Lawyer - practice law to advance animals and their allies.3. Undercover Investigator - amass the evidence that animal advocates fire at abusers.4. Video Activist - seize people's attention by bringing home vivid reality.5. Animal Preacher - expound The Word for animals.6. Animal Rescuer - liberate abused animals.7. Investigative Reporter - probe questionable activities hidden from the public.8. Media Watcher - sway the shapers of public opinion.9. Street Theatre Actor - perform and entertain for animal rights on the streets.10. Blogger - use your creative writing skills for animals.11. Philosopher - philosophers do it by reasoning.12. Flyer - look down on your opponents to see what they are up to.13. Personal Activist - includes the single most effective thing you can do for animals.14. Author - Playwright - write short stories, novels and plays of the animal rights genre.15. Animal Friendly Traveller - prepare yourself for travel abroad.16 Politician - start your own animal political party.17. Prisoner Supporter - succour animal rights prisoners.18. Public & School Speaker - orate on behalf of animals.19. Aerial Snooper - reconnoitre and photograph by remote control.20. Scientific Investigator - plan, scrutinise, analyse and report.21. Solo Information Worker - display info and eye-catching knowledge.22. Voluntary Worker Abroad - jump into far-off cultures for animal rights.
Chapter 5
The Law & Animal Rights
- a few people wielding disproportionate pressure - but are they just?2. Violence or Nonviolence? - can we licence violence?3. The Law - US & Britain - what might you be up against?4. Police Arrest - prepare by knowing what to expect.
Chapter 6
Animal Statistics
- some of the billions people kill annually.2.Meat Statistics - how much meat do people eat?3. Chicken Statistics - how many chickens do people keep & kill?4. Pig / Hog Statistics - people kill 23 million pigs a week.5. Sheep & Goat Statistics - how many sheep & goats do people keep & kill?6. Beef Cattle Statistics - how many cattle do people keep & kill?7. Fish Statistics - how much fish do people farm and catch from the sea?8. Fur Animal Statistics - the fur trade kills endless millions and threatens species.9. Numbers of Animals in Biomedical Research - how many animals do people experiment on in laboratories?10. Human Overpopulation - the more people the more animal abuse.
Chapter 7
More Philosophy
- everything is secondary to human needs.2. Anthropomorphism - humanising animals.3. Environmentalism - how to interact with living and inanimate nature?4. Golden Rule - a simple moral test that guides our behaviour.5. Intrinsic Value - do animals have value in themselves?6. Is Ought Fallacy - facts (is) are one thing whereas value judgements (ought) is another.7. Painism - is it morally wrong to cause severe pain to reduce a lesser pain?8. Subject of a Life - an animal is a subject of a life and a singular individual.9. Moral Daggers: egoism, emotivism, subjectivism - are moral judgements merely emotional flows?10. Utilitarianism - the greatest good to the greatest number - but minorities watch out.11. Absolutism - a standard by which you can judge everything.12. Contractarianism - why some people are against animal rights.13. Legalism - does the law always say what is morally right?
Chapter 8
Animal-Human Issues (Some of Them)
- the British army makes hats of bears.2. Bushmeat - over five million tonnes of animals from West Africa alone.3. Chickens - Broilers - cheap mass-production of chickens for the supermarkets.4. Chickens - Egg-laying Hens - five billion egg-laying hens.5. Climate Change - the greatest burden on our moral behaviour.6. Foxhunting with Hounds - honourable sports do not harm other beings.7. Fur Brushes & Bows - do not forget the forgotten fur (and bows).8. Fur Farming, Trapping, Marketing, Morality & Statistics - the fur trade is money and slaughter.9. Factory Farming - one of the primary issues in animal rights.10. Goldfish Bowls - making life multi-problemed for ornamental fish.11. Human Superiority - we cannot judge animals solely by human values.12. Mutilation of Farm Animals - trying to fit animals to farms, not farms to animals.13. Religious Tradition - styles of religious thought clash with animals.14. Zoophilia - something the animal rights debate does not discuss.15. Zoos - what are zoos for?
Chapter 9
Science
- why do you help others?2. Behaviourism - it seriously retarded research on animal minds.3. Brain: milestones of understanding - the main medium of thoughts, feelings and behaviour in animals.4. Clever Hans the Counting Horse - a lesson about attributing to animals characteristics they do not possess.5. Consciousness - how do we know other species are conscious?6. Mirror Test of Animal Consciousness - giving animals a mirror to see if they are self-aware.
Chapter 10
Ideas
- a forceful motto for your animal rights work.2. Animal Rights Art - posters, paintings, cartoons, infographics - use freely.3. The Five Freedoms - ideals of welfare more honoured in the breach.4. Expanding the Circle - extending our moral circle outwards from humanity.5. Cat Traffic Training - do not let the motorist nobble your cat.6. Dog Training - communicate effectively with your dog with these effective tips..7. Great Apes - bestowing rights on great apes.8. Han means He or She - avoid repeating 'he or she' all the time.9. It - Stop Calling Animals It - calling animals 'it' degrades them into the class of things.10. Number Fallacy - because there are lots of them it is all right to kill them?11. Invertebrate Harmony - we should try to live in harmony with all creatures.12. Predation - predators cannot make moral choices and predation is vital for life.13. Soul - do humans have souls while animals do not?14. Think Like an Animal - thoughts need not be based on language.15. Euphemisms - beware the hidden euphemism.16. Universal Declaration on Animals - the hope is to recognise animals as sentient beings.17. Universal Declaration on Animal Welfare - draft of the Universal Declaration on Animal Welfare.18. Vegetarianism - making a start is a declaration example.19. Vermin - ecological rivals are competitors not scum.20. Wolf Ethics - do not lose a major battle to live with animal life.
Chapter 11
Personalities
- God made animals for man and it is not a sin to kill them.2. Aristotle - animals cannot reason so we can use them without consideration.3. Bentham, Jeremy - the question is not can animals reason but can they suffer?4. Copernicus, Nicolaus - humanity does not occupy a privileged position in the cosmos.5. Darwin & Natural Selection - explained how humans are animals that evolved from animals.6. Descartes - propounded that animals are automata, a view adopted by science.7. John Lawrence - on of the earliest modern writers on animal rights.8. Richard Martin - he fought for laws and duelled for animals.9. Henry Salt - the first animal rights book.10. Steven Best - we are in a battlefield not at a bargaining table.11. Andrew Linzey - the face of Christianity embracing animals.12. The McLibel Two - laid bare the nasty deeds of quick food business.13. Ingrid Newkirk - a wheel needs all its spokes to make it go round.14. Jill Phipps - a hero whose actions will inspire.15. Henry Spira - the most effective activist of the modern animal rights movement.16. Philosophers Three - activism comes in words as well as deeds.
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