Your free book to action animal rights Grr! Graphics for Animal Liberation How to Do Animal Rights - And Win the War on Animals Contents About Chapter 1 Introduction to Doing Animal Rights 1. The Broad Setting 2. Mass Extinction 3. The Animal Holocaust Chapter 2 Know Your Animal Ethics & Animal Rights 1. Animal Ethics Background Ethics Importance of Animal Ethics Glossary Now a Biff From History How to Proceed? Ethical Theories Ethical Theories Compared Choosing an Ethical Theory Do Philosophical Ideas Work? 2. Animal Rights What are Animal Rights? Background to Animal Rights Major Dates for Rights Animal Rights Theory Fundamental Animal Ethical Positions Variations on Animal Rights Are Rights a Cure-all? Universal Declaration on Animals Arguments For & Against Animal Rights 3. Comparing Animal Philosophies Animal Ethics vs Animal Rights Animal Rights vs Animal Welfare Animal Rights vs Conservation Deep Ecology Conclusion Chapter 3 Campaigning Methods for Animal Rights 1. Introduction 2. Campaigning Where to Begin? Keeping Going Ten Essential Campaigning Tips More Tips 3. Civil Disobedience What Is Civil Disobedience Civil Disobedience & Animal Rights Arguments For & Against Civil Disobedience 4. Direct Action What is Direct Action? Examples of Animal Rights Direct Action Individual vs Mass Direct Action Sea Shepherd Conservation Society Stop Huntingdon Animal Cruelty The Battle of Brightlingsea Inset: Background to Brightlingsea Comparing Direct Actions Direct Action vs Civil Disobedience Efficacy of Direct Action 5. Action Planning What is an Action Plan? Why an Action Plan? Who Should Produce the Action Plan? Before You Begin Distinguish Operations From Administrations Creating Your Action Plan You Should Be Smart You Should Also SWOT Make It Happen Review It A Simple Action Plan Template 6. Lobbying Who Can Lobby? What & Whom to Lobby Start Lobbying How to Lobby Lobbying Techniques 7. Picketing What is Picketing? AR Picketing is Like Industrial Picketing How to Picket 8. Starting a Group What to Do? Name & Logo Finding Members A Constitution? The Group Committee Group Success Or Failure Newsletters Fundraising 9. Publicity 10. Leafleting Design Printing Distribution Posters & Placards Other Media 11.News Media Media Tips A Feature Article? The Letters Page News Release The Radio Radio Tips 12. Internet The Web Email Create Your Own Web Site Designing Your Web Site Capturing Viewers Discussion Boards Chapter 4 Activities for Animal Rights  1. Undercover Investigator  2. Video Activist  3. Animal Friendly Traveller  4. Preacher  5. Animal Rescuer  6. Investigative Reporter  7. Media Watcher  8. Philosopher  9. Flyer 10. Personal Activist 11. Animal Lawyer 12. Politician 13. Prisoner Supporter 14. Public & School Speaker 15. Aerial Snooper 16. Scientific Investigator 17. Solo Information Worker 18. Street Theatre Actor 19. Teacher 20. Voluntary Worker Abroad Chapter 5 The Law & Animal Rights 1. Terrorism Background Terrorism Defined Animal Extremism & Terrorism Does AR Extremism Work in Practice? 2. Violence or Nonviolence? Can We Justify Violence? Kinds of Violence Views For & Against Violence Is Violence Efficacious? Conclusion 3. The Law - US & Britain United States FBI vs Extremists Britain Extremist Tactics Establishment Fights Back 4. Police Arrest In the Street & At Your Door At the Police Station Your Tactics Know Your Rights Remaining Silent Your Lawyer Suing the Police Chapter 6 Assorted Animal Rights Activists 1.  Steven Best 2.  John Lawrence 3.  Andrew Linzey 4.  Richard Martin 5.  The McLibel Two 6.  Ingrid Newkirk 7.  Jill Phipps 8.  Henry Salt 9.  Henry Spira 10. Peter Singer 11. Tom Regan 12. Richard D Ryder Chapter 7 Animal Numbers Raised & Killed 1.  Summary 2.  Chickens 3.  Pigs 4.  Beef Cattle 5.  Fish 6.  Meat Consumption 7.  Fur-bearers 8.  Experimental Animals Chapter 8.  Extras! 1.  Mutilations of Farm Animals 2.  The Five Freedoms 3.  Painism 4.  The Forgotten Fur 5.  The Golden Rule 6.  Human Overpopulation 7.  Climate Change 8.  Think Like an Animal Appendix 1 World Scientists' Warning to Humanity. Appendix 2 Universal Declaration on Animal Welfare.

How to Do Animal Rights - And Win the War on Animals Chapter 4 Activities for Animal Rights 6. Investigative Reporter Investigative reporters (also called investigative journalists) probe questionable activities that are hidden from public view, that the public do not know much if anything about and appear to go against the public interest. As an investigative reporter you do not publicise mere assertions but obtain reasonable evidence of controversial activity and lay it open for public scrutiny and debate. In our case, as an animal rights investigative reporter you must expose activities that go against the animal good, which in the long-run also often go against the public good. Your ultimate goal, what ever wrong-doings you decide to pursue, is to change society's attitude to animals for the better. But you do not need to uncover a national or international conspiracy, just begin locally. Then if you want to take it further you can progress on to bigger jobs. Examples where hidden harms against animals may emerge and should be investigated and challenged are: Violations of codes of professional conduct, eg at business companies, circuses, rodeos and abattoirs. Animal baiting. Animal experimentation laboratories. Pet theft. Wildlife hunting and destruction. Animal trade, nationally or international import and export. Animal transport, nationally and internationally. Factory farming and fur farming. Domestic animal abuse in the home. Food and clothing labelling. You may be motivated to take up your investigation for the sake of animals. However, you will be in a much stronger position if you can present the evidence you propose to get and any conclusions you might draw in terms of the interests of people, such as people's health and well being, their economics or sense of morality. More people, whether animal-oriented or not, will respond to your investigative report if you slant your exposé this way. Investigation Ideas Where do you get ideas for an investigation? Monitor industries: such as fur fashion, factory farming, pet food production. Look for trends: like an increase in foie gras, veal or prosecutions for selling meat unsuitable for human consumption. Check the news: examine your local or national press to find a new slant on an existing story. Browse the Web and your reference library for ideas. Ask acquaintances and brain storm with colleagues. Also see under Define Your Subject, in Chapter 4: Scientific Investigator. Publication The results of your investigation must be published to have some kind of public or official action taken about them. So before you start spending a lot of time on an actual investigation ask yourself: Whether it is would be published locally or nationally in the media (eg is it newsworthy - see Chapter 3 under News Media). Whether legal action could be taken about it (ask a lawyer). Whether any animal advocate organisation would publish it as a report for wide circulation (ask some). Do not just hope or assume that any of these points may be positive. Time spent getting evidence for and against these considerations is time will spent. If the answer to any of them is yes, then your subject may be of significance to investigate. If the answer to all three is negative then think again; you might look for a different angle to pitch it or cast about for another subject to investigate. Planning When you pick out a potential investigation get a clear idea of why you propose doing it. Examine it from as many angles as you can to forestall any problems. Ask yourself of your intended investigation: What hidden activities will it reveal and are they illegal? What moral values will it question? Who in power will it challenge? Can any perpetrator be held accountable legally or morally? Has it already been exposed and is nevertheless continuing? (If it is continuing get the facts on why it is.) What must you do to get proof of the activity (eg eyewitness statements, documentation, photography, environmental tests)? Will you get the evidence openly or by deception? (Deception can be legal – see Legality & Ethics, below.) Will there be any legal infringements getting the evidence, such as trespass or theft? (See Legality & Ethics, below.) How will the story be delivered to the public (eg to magazines, newspapers or the television, or to an animal rights organisation)? Will there be any legal problems, like libel, if your report is published? (See Legality & Ethics, below.) And if you go ahead with your investigation do not forget to follow it up after it is complete. Are the abuses still continuing after you have revealed them to the authorities/public? Keep checking and reinvestigate if necessary. Is Investigative Reporting for You? Investigative reporting may be for you if you: Get a lot of satisfaction doing your own thing. Have an enterprising nature for uncovering shady activity. Are single-minded and focused to keep on track. Can educate yourself about the field. Can identify key points, think critically and ask the right questions. Can react quickly in a tricky situation. Can turn out your findings in depth for distribution in print or in some other medium, like photography or video. Have self-control when dealing with upsetting conditions. Have patience and firmness when handling disagreeable people. Are prepared for the possibility of occasional physical assault against yourself. Are willing to risk entanglement with the law. Gadgets? Take notes of what you witness (at the time or immediately after) and never rely on memory alone. You may want a sound recorder and a camera, but going overboard with gadgets is pointless; your eyes and ears are your primary tools. You could operate a pocket sound recorder, perhaps to catch your targets compromising themselves. But ordinarily a recorder might only add to your workload if you find yourself having to transcribe hours of recordings onto paper. In some places you may take photos openly. In other situations you may have to be more secretive. A hidden camera could be invaluable for gaining photographic evidence, such as when snooping about after unlawful activity, for instance at an animal baiting. Hidden cameras are so small that they can mimic buttons on your jacket. They are not overly expensive to buy and you can connect them to a portable device to store the pictures. Hidden video cameras that you can wear in an adjustable body harness are more expensive. For more about cameras see Chapter 4: Undercover Investigator, under Surveillance Systems. Also see Chapter 4: Aerial Snooper, as a means of capturing some kinds of photographic shot. Legality & Ethics During the course of your enquiries you may at times have to conceal your identity to gain the trust of people in order to expose their dubious operations. Even so, good animal rights investigative reporters obey the law (at least most of the time) and act ethically. You have to obtain information legally so that you can use it openly, as in a published report or in a court of law. You take a risk using illegally obtained information openly; you and anyone else involved in obtaining it may find yourselves in a tangle with the law and with a lawsuit on your hands. The main use of illegally obtained information is that it provides knowledge of something that can be investigated further in a legal way. If you must use illegally obtained information in your report, acquire it in such a way that it cannot reveal to the law how you came by it. Animal rights investigative reporters must also act ethically. A suitable ethical code can be summed up as: Be sincere, frank and fair with truthful and honest people. Make your investigative report accurate and objective; stick to the facts and never misrepresent the issue in any way. Never reveal your confidential sources of information. Follow these rules to build up your credibility with your animal rights associates and the public.

How to Do Animal Rights - And Win the War on Animals. First published on the Web: April 2008. © Roger (Ben) Panaman, April 2008. All rights reserved.